Name

OnStar 4G LTE Landing Page

Client

OnStar

Project

OnStar launched a new feature to be included in all 2015 GM vehicles; the ability to wirelessly connect up to 8 devices using OnStar 4g LTE.

This was one of 3 approaches presented to the client. While the other concepts focused on the details of the technology, I chose to focus on the story behind the WHY and HOW the driver would use it. I wanted to connect the driver emotionally to the technology.

Year

2014

  1. OnStar 4G LTE Landing Page

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