OnStar 4G LTE Landing Page
OnStar launched a new feature to be included in all 2015 GM vehicles; the ability to wirelessly connect up to 8 devices using OnStar 4g LTE.
This was one of 3 approaches presented to the client. While the other concepts focused on the details of the technology, I chose to focus on the story behind the WHY and HOW the driver would use it. I wanted to connect the driver emotionally to the technology.